Hidden Mauritius

On a positive note, the client had a clear vision of the conversion goals they wanted to achieve. We began by defining the user journey and creating detailed personas to ensure the design would align with real user needs. Each step of the process was designed and presented to the client for feedback and validation, allowing us to refine the direction collaboratively.

Once we identified the required pages for the project, we developed a site map to structure discussions around the sections and content that should appear on each page. This approach laid the foundation for the first phase of wireframing and ensured that both teams shared a common understanding of the website architecture.

We then focused on building low-fidelity wireframes for each page, carefully defining the layout and structure to establish a solid UX framework. After validating the low-fidelity version, we moved on to the high-fidelity design, integrating key UX elements such as CTA placement, visual hierarchy, and navigation structure. Particular attention was given to designing an intuitive navigation bar to ensure a smooth and consistent user experience across all pages of the website.

Instead of jumping straight into visual design, we began with user research to gather meaningful insights. For us, research is not just a checkbox, it is the foundation of every design decision. What truly matters is how those findings are translated and applied during the wireframing phase.

Based on the data collected, we created low-fidelity wireframes and tested them internally with our team. This lean and iterative approach allowed us to quickly identify potential usability issues and explore alternative solutions before committing to high-fidelity design. By validating structure and user flows early, we ensured that the final design would be both user-centered and conversion-driven.